About Living Assistance Services

“My mother could not have lasted as long at her condo if Cynthia and Living Assistance Services had not provided her with the exceptional care and service that she has enjoyed over the past several years. You all have been a God-send.”

– P.M.

Our Story

In the year 2000, Living Assistance Services began with a wish…that people be able to grow older in their own homes safely, as independently as possible and with comfort and dignity.

After two decades of outstanding caring for seniors, we have stayed true to our vision. Our vision has been, and will remain, to provide first rate, affordable, safe home care with reliable, conscientious, knowledgeable and kind Personal Support Workers for care recipients and families in need.

Living Assistance Services prides itself on being the first to provide highly personal care for those who wish to remain where they want to be…at home. We also provide care where anywhere else where assistance is required and have logged more than 1.5 million hours providing care to seniors and others in need since the year 2000.

Our success is primarily due to our exacting standards when it comes to hiring caregivers. Only a very small percentage of caregiver applicants are invited to join LAS. This means that our clients benefit from our highly qualified and experienced professionals who are compassionate and intelligent caregivers. Our staff tend to remain with us for years and they are extremely dedicated to the seniors in their care.

It’s no wonder that over 25% of Living Assistance Services clients come from referral from others who have already experienced or heard about the wonderful caregivers and services provided by LAS.

Living Assistance Services values building relationships with our care recipients and their families. We have offices serving Toronto Downtown and Central, Mississauga, Etobicoke, The Kingsway, The Beaches, East York, North York, Thornhill, Richmond Hill, Markham, Vaughan, Burlington, Oakville, Hamilton , Ancaster , Carlisle , Dundas , Flamborough , Kilbride , Waterdown , Westdale , Aurora , East Gwillimbury , Caledon , Georgina , King , Kleinburg , Newmarket , West Gwillimbury , Whitchurch-Stouffville and Calgary, Alberta.

Communication with us is available twenty-four hours each day. Please telephone us at any time, day or night.

We invite you to contact us for a complimentary consultation and a free health and care assessment by our Registered Nurse (RN) as your first step in beginning the LAS home care experience for your loved one or you.

Our People

David Porter, CPCA Owner/ Founder/ Director/ President

David Porter is the founder, sole director and officer of Living Assistance Services holding the positions of President and Secretary. He has held these positions since the incorporation of Living Assistance Services in September 2000. Mr. Porter also serves as the President and sole shareholder of Sherring Porter Limited which effectively leads the Franchisee Division of Living Assistance Services.
David is an accredited Certified Professional Consultant on Aging and been engaged in the line of businesses associated with home care franchises for over 20 years. Prior to his involvement with Living Assistance Services, David was employed in the business of real estate management. He brings over 40 years of career managerial experience to Sherring Porter and Living Assistance Services and previously was the General Manager or Vice President for several companies including Cadillac Development Corp., Cadillac Fairview Corporation Limited, Maysfield Property Management and Peel Management Services. During this time, David was also elected and served the Board of Directors of both the Greater Toronto Apartment Association and The York School in Toronto.

Paula Price, RN, Ph.D. Director of Client Services and Employee Development

Dr. Paula Price has held various positions in the health care and education fields including Director of Nursing Specialist Services at the Hospital for Sick Children and teaching in the Faculty of Nursing at the University of Toronto. From 1990 to 2000, she held a variety of positions at George Brown College including Chair of Nursing and Chair of Community Health Programs. Following these roles, Dr. Price completed her Ph.D. at the University of Toronto.
Dr. Price’s responsibilities with Living Assistance Services in the Toronto office include client consultations, working with our Director of Care with individual care recipients, and providing ongoing advice on health and home care issues, including how to navigate the health care system.
Dr. Price also plays a key role in our ongoing efforts to recruit and retain the highest calibre of caregivers and provides continuing education, career development and coaching to our staff and nurses.

Brian W. Porter, BA, MEd, CPCA Board of Advisors

Brian Porter is a Franchisee and advisor to Living Assistance Services. He has had a successful and lengthy career in the service sector, first as a high school teacher and head of schools and later as the Director of fundraising and the Director of Alumni Relations in several universities. Effective marketing, business development and public and community relations have been important functions in each of his roles, which have included schools and universities in Canada, Europe and the United Kingdom. In Canada Brian has also served as a director of theatre boards in Calgary and Winnipeg.
Brian currently sits on the Board of Directors of the Orpheus Choir and he is an active member of the Rotary Club of Downtown Toronto. Brian holds three university degrees from Carleton University, McGill University and the University of Toronto. As the population ages in Canada and the ‘grey tsunami’ becomes very real, Brian wants to make it much easier for people to be able to grow older happily and safely with comfort and dignity where they really want to be – in their own homes!

Pauline Lyons, CPCA Vice President and Managing Director

Ms. Pauline Lyons is the Managing Director of Living Assistance Services in addition to fulfilling the duties of our Marketing Director.
After attending York University, Pauline began her business career as a co-owner of a national food franchise wherein she gained valuable experience in marketing, sales and communications as an independent business owner. Subsequently, she provided marketing, sales and communication services to a number of multi-national and Canadian companies.
In her role with Living Assistance Services, Pauline is responsible for engaging on all levels with the community we serve and promoting the senior home care services offered by our agency. Additionally, Ms. Lyons leads our website and online social networking efforts with both the public at large and our numerous contacts within the senior home care industry.
Pauline heads-up our corporate initiative in the Aging in Place Association of Canada (AIPAC), a networking and advocacy association of a group of businesses dedicated to providing first rate service to seniors. She is a Certified Professional Consultant on Aging (CPCA), an active member of The Rotary Club of Toronto, a member of the Canadian Association of Women Executives and Entrepreneurs (CAWEE) and an associate and participant in the philanthropic endeavours of The Junior League of Toronto.
Ms. Lyons is a welcomed addition to the Living Assistance Services team!

Heather Goba, RN, BScN Director of Care

Heather joined Living Assistance Services in December 2019. Prior to this Director of Care role, Heather worked at Mount Sinai Hospital as a Nurse Coordinator, managing a world renowned Rare Disease Clinic for Gaucher Disease. Currently, she is on the Board of Directors for the National Gaucher Foundation of Canada. Preceding this role, Heather worked at Bayshore Specialty RX as a National Program Manager, which provided her with extensive experience in Business and Nursing Management. Heather began her career as a Nurse at a level 1 Trauma Centre in the ER at University of Louisville Hospital, which has given her the foundation for assessment and skills that have shaped her career.

Mary Ellen TomlinsonAssociate and Member - Board of Advisors

Mary Ellen Tomlinson is the founder and director of Senior Care Options Inc., an organization that specializes in advising families, trust officers, lawyers and accountants regarding care for seniors. As a public speaker, she offers pragmatic advice to the business sector and communities on personalized care planning, long-distance family caregiving, retirement residences and long-term care facilities.
Mary Ellen is a member of the Ontario Palliative Care Association, the Canadian Hospice Palliative Care Association, the National Case Managers Network of Canada, the Canadian Association of Women Executives and Entrepreneurs and the Women’s Executive Network. She is a volunteer and past chair of the St. Georges Church Pastoral Care Team and a volunteer palliative care visitor at Sunnybrook Health Sciences Centre.
Mary Ellen has a Diploma in Gerontology/Activation from George Brown College and a Certificate in Gerontology from Ryerson University; she is currently completing a degree at York University that focuses on “aging in modern times.” She is also a qualified re-motivation therapist.
For additional information on the range of services offered by Mary Ellen, call her directly at 416.932.9941.

Heather Palmer, Ph.D. Associate and Member – Board of Advisors

Heather Palmer is currently the National Director, Cognitive Well-Being and the Founder and Director of Cognitive Rehabilitation for Maximum Capacity Inc and the National Director of Well-Being at Amica Senior Lifestyles. After completing her PhD in Neuropsychology from the University of New South Wales Australia, she carried out a 3 year postdoctoral fellowship at the Rotman Research Institute, Baycrest Centre and then went on to become the Research Director for the Alzheimer Society of Canada. With over 30 years of scientific and clinical experience in the area of brain-behaviour relationships. Heather has been inducted into the Havergal College Hall of Distinction for her contribution to seniors brain health. Heather was may publications and speaks internationally on the topic of neurocognitive rehabilitation for seniors and cancer survivors. She designs and teaches techniques and strategies to help people ‘re-wire’ their brain so they can think, feel and function their best.

Susan Higgins, RN, BScN Associate and Member - Board of Advisors

Susan Higgins is a seasoned veteran of the home care community. She is a Registered Nurse; she obtained her Bachelor of Science in Nursing from the University of Western Ontario in 1976.
Throughout her 43-year career, Susan held a variety of positions focusing on various elements of community care. Her résumé includes an extensive and diverse background working with the Victoria Order of Nurses, the St. Elizabeth Visiting Nurses, the Home Care Program of Toronto and, most recently, 18 years with a Community Care Access Centre (CCAC).
Susan is our consultant on matters pertaining to available community services and caregiving solutions for the benefit of our clients. Susan also advises us on nursing practices in general and, more specifically, the seamless integration of private care together with any available public services provided by CCAC’s.

Greg O’Neill, MSW, MBA, CPCA Director of Family Support, Palliative Care And Bereavement Services

Mr. Greg O’Neill holds, among other academic qualifications, a Masters of Social Work, and he has enjoyed a 27-year career in various professional positions. He has also volunteered with diverse organizations such as Canadian Cancer Society, Central Toronto Youth Services, the Canadian Mental Health Association, Ontario Probation Services, Habitat for Humanity, Kindness in Action and Sleeping Children Around the World.
For the last four years, Greg has been providing support and counselling for individuals approaching the end of life, assisting caregivers and family members through the transition and providing bereavement assistance for those suffering from the loss of a loved one.
Greg brings his substantial experience to his work at Living Assistance Services as well as his gentle ability to listen, respond and advise care recipients and their families regarding their fears and anxieties associated with end-of-life care. We are fortunate to have Greg’s wealth of expertise on our Board of Advisors and for the benefit of our clients.